The name is changing, the values aren't - Farm Credit Services of Missouri is now FCS Financial

Farm Credit Services of Missouri, an organization that counts 90 years of proven expertise in rural financing, has changed its name to FCS Financial. This change will provide additional service offerings, but will not change the strong, enduring values of the organization.
"We've realigned our brand to better serve the needs of our customers on the basis of three areas: the changing rural marketplace…the competition…and the future of the industry, " says Daryl Oldvader, Chief Executive Officer of FCS Financial. "We're not moving away from ag lending, in fact, we remain fully committed to this area upon which our organization was built. We've recognized the marketplace changes and are expanding our services to reach a quickly growing new segment, while remaining focused on rural Missouri."
According to Oldvader, the name change was initiated in response to rural Missouri dynamics:
The 2002 Census of Agriculture showed a decrease in the number of traditional/full-time farmers. Unlike that group, non-traditional/part-time farmers or "rural lifestylers" are on the rise. Given this shift in the rural landscape and the corresponding change in customer needs, FCS Financial realized the need for additional financial service offerings.
Through research, FCS Financial learned that the "Farm" in their name was seen as excluding individuals who sought land in rural Missouri. By repositioning the brand identity, there is more concentration on the service offerings FCS Financial provides.
To increase brand strength and viability in the marketplace, FCS Financial has expanded its services and created two sub-brands: Ag & Business and Land & Home. The Ag & Business sub-brand will continue to focus on customers whose needs involve agriculture and agribusiness. This includes farm real estate purchases; operating expenses; equipment, machinery, and livestock loans; and risk management tools such as crop insurance, livestock risk protection insurance and life insurance. The Land & Home sub-brand will reach out to customers seeking loans for rural homes, investment properties or lots and acreages; insurance products; and equity lines of credit. Additional financial products round out the offerings along with an acute knowledge of the rural marketplace held by FCS Financial employees.
"Both customer segments represented through the sub-brands are extremely relevant and viable to Missouri Agriculture," noted Oldvader.
As for current FCS Financial customers, there will be no changes to interest rates, contract agreements or terms of service.
Oldvader concludes, "Through professionalism, integrity and expertise, we at FCS Financial offer our customers the best possible service and expertise available in the financial arena. And we will continue to fully serve all those living in rural Missouri."
FCS Financial was built on serving Missouri agriculture and is committed to delivering meaningful ideas and solutions that provide value to its customers. With the changing landscape, FCS Financial is now positioned to serve all those who want to enjoy the lifestyle that rural Missouri offers.